Logo designing to many graphic designers is like a 2nd nature pursuit of sort, like breathing or making out. Open any one of us creative folk’s sketch book and I will wager that you will find plenty of doodles of logos and identity concepts. Whether they are drawn letterform, powerful abstract shapes or elaborate illustrations, these ‘creative created representation’ can be the all the difference in making or breaking for any brand. No matter if you are a multi-zillion dollar corporation or just a name of 2 piece garage band, a logo is the face of what your brand is all about and usually consumers first point of contact to what your brand is all about. Needless to say , logo designing is a very big deal .
I personally feel that identity design/branding is such an abused and neglected lost cause sometimes in Singapore. Most clients themselves don’t not see the long term prospect in building up and investing in a brand. Worst, plenty of clients think that it is a piece of cake to come up with a logo and be over and done with. Sure, on one level, it is rather easy come up with any piece of logo, but to get the right logo which encapsulate what the brand wants to communicate… Now that is hard. Simply put, logo designing requires all the creative mojos the designer can muster up to get them right, as well as a solid understanding of the client’s business objectives, the world out there and last but not least, us the human target audiences.
For the next couple of posts, I will showcase some of my identity/logo design creations for everyones’ viewing. They might not represent anything now but who knows in the future, one of them logo might be a Nike or a Starbucks in the making.
Here a logo design that I just did at a spur of the moment – A ode to love.. something so beautiful and yet possess the means to hurt.
